Any automotive dealer can attest to the fact that consumers have gone absolutely crazy for green technologies. Regardless of where you stand on the issue, efficient hybrid vehicles and those smaller cars with greater fuel economy are expected to significantly grow in market share over the coming years.

This recent trend toward green technologies should make every car dealer consider switching to a green technology of their own: digital signage. It might seem like a relatively minor step toward greening your business, but digital signage can go a long way toward reducing your marketing costs as well as your impact on the environment in terms of saved paper, unused plastic, and the reduced carbon footprint that results from not having regular postal deliveries of special marketing materials.

Reduced Carbon Footprint and Environmental Impact.

First and foremost, it’s important to think about the amount of carbon you’re releasing into the air when you get regular shipments of marketing materials that are delivered by inefficient diesel shipping vehicles. They often travel cross-country, delivering relatively light boxes (how heavy is a poster?) to car dealerships. Countless gallons of fuel get spent along the way, and there’s really no need to engage these services anymore.

Automotive digital signage is powered by LED backlights; that means it literally costs less to run these signs all day than it does to light one lightbulb in your home for an evening. The lighting technology makes them visible from the highway even during the brightest time of the day, and it will draw customers’ attention at night when the sign is lit up and displaying your marketing message in a fun, animated way.

On top of the carbon footprint reduction that you can show off to your green-savvy customers, and the advantages of a bright sign in a large dealership window, these in-store retail advertising solutions also provide an excellent savings on marketing materials themselves. No longer will you have to purchase special posters, stickers, and hanging advertisements. They will now be entirely digitally transmitted to your digital signage devices. And you will save time and labor costs too: they don’t need to be put up, taken down, and specially arranged like their paper and plastic counterparts.

Versatility Increases with Digital Marketing

There’s another benefit to choosing this type of signage: it can be updated at any time with a new message for your customers. Car dealerships frequently have special events based on their sales levels, sales goals, and what they need to move off the lot to prepare for new products and configurations. Often, those sales require a special order of signs and marketing materials.

With digital signage, you can actually design your own promotional marketing signs and information and display it instantly as soon as you complete the design. That means there is no waiting, no need to special order any posters or advertisements, and no extra costs to pay when you decide to have a special sale at your automotive dealership.

Conclusions

Digital signage is the way of the future, and it’s already used by supermarkets, car dealers, and even fitness centers. It’s easy to update, customizable, affordable, and environmentally-friendly. And in a world full of consumers who are more knowledgable about “green” technologies than ever before, it’s inherently a selling point in and of itself.