Have you ever seen this in your store: You greet a customer in the lot. Maybe it’s a hot day so you offer them a bottle of water to break the ice. What happens next? The customer says “no”! It’s 110 in the shade, but they are on the defensive. Even a bottle of water gets a “no” the first time. But after a while, after the second or third offer, their defensive mechanism slowly edges down ...

As the Automotive Broadcasting Network continues work on the next generation of Dealer TV it is apparent that ABN’s level of commitment to product enhancement within the narrowcasting space is unrivaled.

Jerry Daniels (Founder and CEO of ABN) recognized the need to control the environment within the dealerships that he held stewardship over. Every day, as is the case in many automotive retailers, dealership employees would pull the competing dealership ads from the newspapers prior to placing them in the ...

Before the days of the Internet as a commercially viable advertising medium, the business of retail automotive advertising kept the TV and radio industries more than busy. Today, as the consumer goes more and more digital and more and more mobile, the retail automotive advertisers must readjust to the new medium, which brings with it an entirely new business model and way of thinking.

Retail Automotive Advertising and TV

Today, TV’s audience is being slowly usurped by the Internet, but it is ...

Google, R.L. Polk and Compete have created a new dataset that analyzes and studies Automotive Consumer Behavior Online. By tracking new vehicle registrations and monitoring activity on various car research websites, the study has determined that consumers are conducting more online research, 3rd party sites continue to play a key role in the purchasing process, and online videos, social networks and mobile smart phones are emerging as key Automotive Marketing tools.

The study shows that automotive consumers are conducting more ...

Social media can be a fantastic way to convey information about your business to potential customers. The internet is open twenty-four hours a day, and can be accessed worldwide. Social media sites are among the most popular places to visit on the Internet because of the unique opportunity they present to connect personally with others. However, if not used correctly, social media advertising can prove to be ineffective, and can potentially alienate the very customer base it seeks to reach. ...

Modern consumers have become research experts. On the path to purchase, they immerse themselves in product information from any and all available sources. Manufacturer, dealer, and third party websites are experiencing heavy traffic and long dwell times with automotive consumers. In fact, a survey conducted early this year by the National Automotive Dealer Association (NADA) showed that roughly 87%-97% of customers research vehicles online before they ever go to a car dealership.

Because of this consumer research ...

Short message service (SMS) marketing is a relatively new form of marketing spreading worldwide. The phenomenon started in Europe and Asia just over ten years ago and is rapidly spreading worldwide. The concept is simple. Businesses send brief message to cell phone users announcing specials on their products available for only limited periods of time. People receive the messages and quickly rush to the stores to take advantage of the deals.

SMS marketing is very effective because they establish direct connections ...

Any automotive dealer can attest to the fact that consumers have gone absolutely crazy for green technologies. Regardless of where you stand on the issue, efficient hybrid vehicles and those smaller cars with greater fuel economy are expected to significantly grow in market share over the coming years.

This recent trend toward green technologies should make every car dealer consider switching to a green technology of their own: digital signage. It might seem like a relatively minor step toward greening your ...

In this article we explore how an Automotive Dealer used ABN to build a text messaging (SMS) database of their best customers, and how they communicate via mobile marketing channels.

Text Marketing, or SMS as it is also known, is seen by many of the sharpest marketing minds as the eventual replacement for email marketing. Why?  People read email messages from businesses at a 25-30% rate while 95% of people read their text messages, and the demographics as to who uses ...

At this point you probably have heard something about “Automotive Digital Signage”, but you may not have a firm grasp on how you can use it at your dealership to increase sales and service.

By a show of hands, how many of you have a clear understanding of Automotive Digital Signage? Let’s see if we can give you some digital signage basics by answering a couple simple questions that I have heard from dealers like yourselves.

First, what is digital signage? Marketers ...