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Integrated Marketing Displays

Research

With our 75 years combined experience in retail automotive, we understand the value of an informed decision. Below you will find significant highlights of Arbitron’s 2010 Digital Video Display Study.



Reach of Media Types

Digital video in public venues reaches more Americans each month than video over the internet or Facebook.

Arbitron Digital Place-Based Video Study 2010


Advertisement Recall

Nearly half of those who have seen a digital place-based video in the past month specifically recall seeing an ad.

Arbitron Digital Place-Based Video Study 2010



Viewed a Digital Screen

Over two-thirds of American adults have seen a digital video screen in the past month.

Arbitron Digital Place-Based Video Study 2010


Made an Unplanned Purchase

Nearly 1 in 5 of those who have seen a digital video ad say they have made an unplanned purchase.

Arbitron Digital Place-Based Video Study 2010


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