Description and Required Skills:

The Automotive Broadcasting Network is currently seeking a Tier 1 Support Representative who will be responsible for providing world-class support to our North American client base. Our representatives support an internet based multi-media network and provide internal support to our In Store Marketing Specialists. This person will have the opportunity to interact with clients and internal staff, troubleshoot basic IT & A/V systems, and learn our support management system. Our product supports a proprietary media player running on a Windows operating system, so our technicians acquire a unique skill set within the Digital Signage industry. As this industry diversifies and enterprises adopt new technology, it is more important than ever to develop the skill set to support and manage this technology effectively.

The ideal candidate will be highly energetic and interested in working in a company with many responsibilities and opportunities to learn. This is an entry-level position that presents significant career advancement opportunities within our Support department, as well as, throughout the company.

Position Responsibilities:

• Maintain and increase product knowledge on applicable products/applications via training, documentation and personal research
• Learn to support the basic process for VPN connectivity, as well as, general troubleshooting for Windows computer platforms
• Follow templates and scripts to provide remote technical support to end users
• Provide end user support including login assistance, computer troubleshooting, issue resolution and general A/V problem solving
• Track, monitor, and follow up on inquiries or requests to ensure client satisfaction
• Work closely with the development and test teams to ensure issues are corrected and problems are understood
• Escalate call(s) to Tier 2 support group for problem resolution in matters of greater complexity
• Report to Director of Customer Experience and senior manager

Position Requirements:

• 1-2 years of support or help-desk experience
• Experience supporting end users and providing trouble-shooting solutions
• Basic knowledge of networks and A/V components
• Must be able to quickly understand current operations and processes
• Must have excellent verbal and written communication skills
• Ability to exercise effective judgment, sensitivity, creativity to changing needs and situations
• Must be adaptable, professional, courteous, motivated and work well on their own or as a member of a team
• Ability to handle a fast-paced environment and challenging workload
• Excellent analytical and problem solving skills

Description and Required Skills:


The Technical Support Engineer (TSE) role is focused on providing remote support for ABN’s digital signage networks. It requires strong analytical trouble-shooting skills, excellent telephone etiquette and customer service skills to provide appropriate solutions to minimize customer downtime and customer business impact. Must have relevant technical knowledge of the products supported.

You will represent ABN by providing Level 2 & 3 technical support to direct customers, field agents, and integration partners both by telephone and remote connectivity for digital signage networks running on Windows 7 embedded systems. The networks are composed of a wide array of audio and visual technologies including flat screen displays, video walls, VPN networked devices, IP routers and switches, video over IP send / receiver pairs, up-scalers and converters, and other various technologies.



Job Duties:

• Communicate via phone, remote management system, and live-chat to resolve customer issues.
• Documentation of all service activities and comply with company policy regarding escalation of customer issues
• Complete responsibility during the whole incident ‘lifecycle’.

• Confirm resolution with the customer and document a formal incident closure.
• Work closely with field teams to create a single voice to the customer.
• Effectively handle problem accounts
• Diffuses difficult situations and implements positive solutions
• Maintain a high product knowledge level and advanced networking skills commensurate with varying product responsibility
• Lead support improvements projects to ensure continual improvement in customer support experience and maximize use of technology to deliver support experience


• Submit request of corrective actions to Service Engineering (Level 3)

Required Skills and Experience:

• Very strong Networking skills (LAN, WAN, Routers, Switching, VPN, wireless)
• OS expertise of Windows 7, Linux, Mac OSX
• Very strong network administration skills IP, DNS, DMZ, VNC, RDC, and other remote management software experience

• Remote IP based device management

• A/V technologies (baluns, converters, matrix switchers, etc.)

• Strong customer interaction skills over the phone

• Excellent written and verbal communication skills

• Associates degree in electronics or 4-5 years of technical call center or field service experience.

Work hours:

• Available to take calls for after hours support in a 24×7 work environment

Preferred Skills and Experience :

• A+ Certification and current MCSE and CCNA certifications
• A/V Integration experience
• Digital Signage Network support / installation experience

The Automotive Broadcasting Network is designed to influence your environment and enable communication with your customers in a way that gradually breaks down those defense mechanisms. By allowing your customers to “discover” your products and services in a non-intrusive manner, the door to sales opportunity opens. You already know that ABN shapes your environment by providing light hearted entertaining content and “how-to” segments on car maintenance. However, your fellow dealerships that reap the greatest rewards from ABN’s Dealer TV are those who take our network and make it their own. The following is a real world case study of how one dealership does exactly that…

“John Doe Automotive” we will call them, told us one heck of a story.

John Doe Automotive wanted to find a way to increase his used car inventory with cars that would require less recon dollars. Customers that regularly serviced with him were the logical starting point. So at first, he asked his advisors to engage the customers and offer them a free appraisal and for that appraisal the customer would receive the oil change portion of their bill for free. Basically, the customers said no. Does that make sense? No, but is part of human nature. The advisor might ask again later, but eventually that frustrated customers. This GM knew that this program was the right thing to do and knew that he had to find the solution to cracking this illogical human behavioral tendency.

He turned to his private Automotive Broadcasting TV network for the solution. This GM filmed himself making a personal plea to his customer base explaining in detail what this program entailed, how it benefited both the customer and the dealership and thanked them for being part of the success of his dealership. The thing that makes this work so well for them is human nature. The advisor’s take on the first “no”, maybe even the second. Then after a few minutes of sitting quietly, processing the offer they had been presented, watching some light hearted entertainment they then see this personalized plea on TV, presented by a person they just saw walk across the dealership. In a non-threatening way this video spells out exactly how this free appraisal benefits both the customer and the dealership and again, it offers the free oil change. Guess what happens, that’s right, they get up and ask for the water. No, the customer gets up off the couch and asks the dealership to appraise the car. The car dealer is now able to make an offer for their car, engage the customer with a sales opportunity and the customer does not feel threatened.

This customer tracked this process diligently. This program enabled this dealership to sell 1.5 additional cars per day on average! That is a truly significant ROI.

As a customer of ABN your Dealer Relations Manager (DRM) provides free support and marketing consultations. Reach out and ask today how you can take more control of your network and achieve these results. 

Additionally, the “Article” section on our website HERE is a great resource for automotive marketing tips and metrics. And feel free to join our LinkedIn group where we share the latest ideas in digital signage HERE.




“Increasing ROI with Dealer TV” By Stacy Smith, Dealer Relations Manager

The Automotive Broadcasting Network seeks a talented, detail oriented, highly motivated Digital Video Production Specialist who can join our post-production team. ABN’s production team is a dynamic group of award winning multimedia professionals focused on video services for Automotive Retail. The work is highly rewarding, exciting, and fast paced. Our environment will challenge your existing skills, and help develop new ones.

The ideal candidate for this position should possess a keen eye for video edits and have mastery over all the various techniques used to create seamless video experiences. Audio mastering experience and a great feel for tempo are also required. Additional talents include expert knowledge of commercial encoding processes and techniques, including but not limited to working with H.264 HD video.

This position also requires the ideal candidate to have the organizational skills necessary to take a lead role in the entire post-production workflow segment, focusing specifically on enterprise digital asset management.

The role of the Digital Video Production Specialist at ABN is to move video assets from creation to their final format on the network, this includes the encoding and quality assurance process, as well as archiving and meta-tagging assets. This is fundamentally NOT a creative design position, but rather a production position. Creative thinking and subjective design skills are needed, but the emphasis is on accuracy, quality and efficiency within a highly repeatable and time sensitive video production process.

Required Software Experience

OSX (Mac Operating System)
Adobe Premiere Pro (CS 4 and above)
Adobe Soundbooth or equivalent

Desired Software Experience

Adobe After Effects (CS 4 and above)
Adobe Photoshop (CS 4 and above)
Telestream Episode Encoder
Adobe Media Encoder
Final Cut Server (DAM)
SugarCRM (Project Management)

Company Description

The Automotive Broadcasting Network was founded by automotive professionals with over 75 years combined experience in automotive sales, service, marketing, and operations. ABN is committed to providing digital signage products and services that produce a true return on investment for the dealer
Additional Information

Posted: August 22, 2011
Type: Full-time
Experience: Entry level
Functions: Video Production
Industries: Automotive Marketing and Advertising
Job ID: 1887177

Contact us today with your resume.

Jerry Daniels (Founder and CEO of ABN) recognized the need to control the environment within the dealerships that he held stewardship over. Every day, as is the case in many automotive retailers, dealership employees would pull the competing dealership ads from the newspapers prior to placing them in the service waiting areas for customer to read. Then they would turn on the TV and allow the quick lube stores, tire stores and competing dealers to talk directly to his customers while their car was 100% top of mind. This is not an environment conducive to long term customer retention. Taking note of this irrational practice, he began thinking about how big box retailers and other businesses controlled their sales environment as well as their customer experience. With those concepts in mind he set out on a mission to create a solution catering specifically to the market he understood and loved so much. Over the next couple years he surrounded himself with talented people from both inside and outside the automotive industry to help develop the program and future models.

Dealer TV 1.0 was simple in its design and function. ABN partnered with CBS to provide family friendly, lighthearted entertainment. The back end tool support system then allowed customers the opportunity to mix in their own dealership commercials as well as select from the massive library of Tech Tips, Brand Specific Walk Around spots, Sales, Service and F&I transaction spots to play within the content loop. This gave the dealership customers the opportunity to learn more about their cars and transact more business. As Jerry likes to say, “it is a no-brainer”.

Dealer TV 2.0 was born from additional feedback received directly from the customers sitting in dealership service waiting areas. This information was gathered directly by ABN’s very own team of Dealer Relations Managers out in the field. Service waiters expressed a desire to see some form of news, celebrity tidbits and updates on world events. In Dealer TV 2.0 a RSS news feed, a text ticker if you will, was added to assist in meeting that demand. This news feed, like the TV programming is filtered to control sensitive subject matter that may not be appropriate for younger viewers waiting with their parents.

Dealer TV 3.0 came to the marketplace when the dealerships themselves expressed how their business models were changing. For example, express lanes became more prevalent. Certain dealership customers were there for a shorter time and they needed to reach those customers as well with targeted out of home marketing messages. The screen was redesigned to incorporate an area for banner ads that would position themselves on the screen and change out every 30 seconds. Dealer TV 3.0 also allows the capability to run digital signage within the dealership. For more information on Digital Signage, Digital Out of Home or Integrated Marketing Displays you can visit their website at www.abnetwork.com and follow the link titled Digital Signage.

Dealer TV 3.5 like the others was designed and born from customer feedback. Customers wanted to know about the weather. So a new display with localized weather information was created and at the same time a new custom RSS feed was added. The new scrawling text line at the bottom of the screen really gives it the look and feel of a CNN or ESPN screen. The important detail is that now the dealership can place their messages on the screen in text form. Very user friendly and allows them to promote their incentive offers, community events, charities and so on.

ABN-Dealer TV 4.0 will incorporate all these features plus some exciting new enhancements, built by Automotive People for Automotive People! Please stay tuned for upcoming press releases regarding Dealer TV 4.0.

Retail Automotive Advertising and TV

Today, TV’s audience is being slowly usurped by the Internet, but it is still a viable advertising channel. The average person still watches anywhere from 4 to 7 hours of TV a day, although the effect of advertising is certainly lessened on the increasingly savvy, attention deficient consumer of today.

Although live content still drives viewership, and HD has improved the TV experience for the consumer, the ability of the consumer to simply block out things that he or she does not want to see (like auto commercials) is simply too great to consider TV the powerhouse that it once was.

DVR and TiVO allow consumers to completely skip commercials if they so desire. The audience for TV is also much more fragmented, with niche audiences being split between a rising number of cable channels, and the mediums by which the entertainment is received – cable, satellite, or broadband.

Also, the advertising model of TV has long been surpassed by that of the Internet. Ads on TV are term payments, while Internet ads require much less upfront money and no maintenance fees for an indefinite period – videos put on Youtube or Metacafe are there working 24 hours a day, 7 days a week for a business with no additional cash outlay.

However, TV still broadcasts to the largest audience of any medium available for advertising. The best way to play this for the retail industry is to advertise only on shows with a wide span – a reach of 50% and a span of at least 4 to 5. Production value must also be of the highest quality with sound branding and audio cues that the audience is comfortable with.

Retail Automotive Advertising and Radio

Although one might assume that the “Internet will kill the video star,” the same thing was said of radio when TV was a new medium. However, radio still maintains a certain audience – now whether that audience is one that the automotive dealer should target is another story.

The radio audience is largely Hispanic, and much more loyal than either TV or Internet audiences. A full 92% of radio listeners will stay on the same radio frequency during commercials. There is also no DVR to skip commercials on radio.

The audience for radio, however, skews older. Young people are driving less and less, and when they do, they prefer the newer satellite and Internet radio stations to the traditional FM and AM dials. The fact is, radio consumption is declining, especially in the traditional markets, and to have a successful spot means to keep it old school.

Jingles, top quality audio, and a storyline still work on radio. You have a little more time to develop an ad here, so use it. Radio is also much more segmented, so an advertiser can target a more exact audience if he or she can lay hands on the demographic information of a station. The automotive dealer can also use radio to direct consumers to a web site, but only if it translates well over audio (no homonyms or long misspellings of words).

Retail Automotive Advertising and the Internet

The Internet is what the automotive dealer should truly be excited about. Lower up front production costs, no additional cash outlays, a younger customer base, and many more ways to increase visibility, customer acquisition, customer retention and revenue per customer are ripe for the picking on the digital mediums.

Production equipment for an Internet spot can cost as little as $500 and run forever on video sites, blogs, and the landing page of the business. Spots on the Internet go to work as soon as someone clicks on a web page, for a minimum of cost (and no additional advertising costs, save a pay per click program, but this can be avoided with proper use of SEO).

As the consumer goes increasingly mobile, so should retail automotive advertising. The day that people are doing commerce as large as an automotive sale entirely through a mobile phone is not far away, according to the Fortune 100, which will all be spending at least a quarter of their budgets on mobile marketing by the year 2012.

Digital media is also much easier to analyze and optimize. With tools like Google Place, a retail automotive advertiser can easily see exactly where and by whom his bread is buttered, and turn his or her attention to that region or demographic almost instantly.

The study shows that automotive consumers are conducting more research and are starting to conduct some form of research earlier than ever before. 67% of automotive consumers are beginning to research 6 months prior to their purchase. Search Engines are a huge part of this process as 56% of referrals to Original Equipment Manufacturer (OEM) websites were organic, and hits to those sites doubled in the first week of research, demonstrating the importance of Automotive Marketing and making sure your message is always out there to be heard.

Also evident in these numbers is the ever increasing importance of OEM sites. It is imperative for OEMs to make a good impression during an automotive consumer’s first week of research. Most of the activity on OEM sites is used to “build your own vehicle”, which makes up 43% of automotive consumer activity. Consumers also use OEM sites to find special offers (39% of activity) and to locate an Automotive Dealer near them (31% of activity). Not coincidently, as OEM sites are on the rise so too are dealer sites whose 25% increase Year over Year is indicative of their growing importance as well.

As Automotive Consumer Behavior Online indicates that more research is being conducted and OEM sites are on the rise, the data indicates that 3rd party sites are also on the rise. While they have always played a key role in Automotive Marketing and Retail, their importance in the consumer research process is growing. 32% of the activity on 3rd party sites is used to research model information and 24% is used to read consumer reviews. Additionally, time spent on 3rd party sites by consumers’ increases dramatically as they get closer to making a purchase as 30% of activity on 3rd party sites is used to search Automotive Dealer’s inventory and 24% is used to request a quote.

Also important in creating traffic for both OEM and 3rd party sites is the use of Pay Per Click Advertising (PPC). In 2009, 44% of purchasers were referred to manufacturer’s sites through PPC while 80% of Tier 2 (regional sites) sites referrals are attributed to PPC. From 2007 to 2009 the amount of referrals to 3rd party sites via PPC nearly doubled, further demonstrating its increasing importance.

Automotive Consumer Behavior Online also indicates that online video content and social networking are also of increasing importance. The time purchasers spent on YouTube doubled from 2007 to 2009 and major increases were seen on sites such as Facebook and Twitter over the same period of time. Much of these increases can be attributed to the rise in popularity of smart phones. Access to these websites is easier than ever through smart phones as evidenced by the 43% of buyers doing research on their phone while at the dealership. In total, 25% of purchasers used Mobile technology as part of their research in 2010.

More so than ever, research is now an integral part of the automotive purchase process. With access to the internet more prevalent than ever and the development of smart phones, conducting research can be done at any time in any place, and as a result consumers are spending more time researching. Consumers can now effortlessly access 3rd party and OEM sites; furthermore, the swell in online videos and the rise of social networking have emerged as viable resources that have taken Automotive Marketing to a new level.

As a general rule, there are three things that a dealer should not be doing when using social media to attract customers. First, tweeting out the inventory is not recommended. If your dealership are already doing this, consider stopping. It can come across as a little too aggressive to some users. Second, liking other dealerships, and spending time pursuing likes from other dealerships, are time consuming tasks that take away from your real objective: getting your inventory in front of customers. Third, avoid making a spectacle of your brand. Gimmicky tweets or status updates that always focus on what the dealership is selling, and never on serving the needs of the customer, will generally not generate positive feedback or new leads.

Some may question if this is the Golden Period of social media advertising. While these sites will likely continue to expand as time goes on, opportunities to reach customers will expand right along with them for companies that know how to do so.

When it comes to building a great brand for your dealership, keep in mind this simple acronym: ABC. It stands for “Always Be Chatting.” Be advised that this does not mean spamming customers with constant updates on sales and new inventory. Several good examples of great branding can be found online. For example, Auction Direct Used Cars constantly update their site with content that’s engaging to the community, which adds real appeal and relevancy to the site. Dale Polluck’s Velocity 2.0 is an amazing commercial for his brand, cleverly disguised as a blog. Checkered Flag of Virginia Beach is also doing things right. The site’s simple layout, along with the personal attention to individual customers and value added information they offer, helps build trust and up the engagement factor for customers.

Social media marketing is largely about building relationships. Think about how you treat your best friend; you listen to them, learn from them, help them out when you can. The magic of social media allows your brand to build that kind of relationship with customers, no matter where they may be geographically.

In building relationships through social media, leverage the story of your brand. This can be accomplished through the use of case studies and interviews. Next, leverage your community presence. Remember, there’s give and take to this game. Reciprocity helps create brand advocacy and builds trust. Also, manage your content, making sure it flows logically from point A to point B. Leverage your segmented activity, such as newsletters and downloads, to keep the customer engaged. You can measure return on investment by analyzing re-tweets, discussion, and referrals you receive. Tools are also available to help measure ROI, such as Post Rank, which gives a daily digest of page views and follows.

Search design is very important. Realize that nothing in Flash renders out as intended. Google places will be as important as your dealerships’ actual home page in terms of social media optimization. Verify the page, make sure data is correct, and optimize for keywords. Add video if possible, and be sure to respond to comments. In FourSquare Venue, every Venue has a page, take ownership of yours. A new feature allows you to add a “To Do” button, which is a hype free, permission based way to remind customers about your dealership. Many other social media optimization options exist, look for the one that works for your business. Try Posterous.com, or Amply.com. Each site has it’s own set of useful features auto dealerships can benefit from.

Remember, things are constantly in flux when it comes to social media, and the internet in general. In the traditional model, SEO may have gotten an auto dealership noticed, but in the new model, Mobile determines who sees your site, and when. Be sure to check out Car Czar; it’s changing the way people share car spotting. Driving social media traffic may be best accomplished through LinkedIn. It’s the best networking tool currently available online.

In conclusion, finding success in social media advertising fro automotive dealers is all about making real connections with people, and responding accordingly to the ever changing online landscape. With these strategies social media can be one of the most valuable marketing tools a dealership has.

Because of this consumer research trend, automotive marketing is shifting to using video as a primary communication medium. The fact is that traditional media is more expensive and less effective. Modern consumers are simply not as engaged with traditional media such as newspapers and magazines.

It should be no surprise then that automotive dealers need to focus on video content to get more engagement with their products and services. Video communication can be done through digital signage, websites, and social media portals. When you do the math, on average per car sale, digital marketing costs 20% what traditional media costs.

In terms of web traffic dealers know they can get a steady stream of visits through their website with OEM leads from Google. Here are few interesting statistics: OEM leads can be around 8% and may take around 90 days and 3rd party leads are also at 8% and take about 45 days. Actually, since 70% of traffic from 3rd party leads are from Google, then dealers are able to get that traffic as well. Leads from a dealer’s website can close within 45 days at 16%.

The important question to ask however is exactly what kind of content are all these viewers experiencing online? And then the very next question is – what kind of content are they experiencing when they finally come into your dealership?

Hint: Survey your own communication strategies and figure out what your text to video ratio is.

The fact that people prefer to watch videos as opposed to reading is nothing ground breaking. The fact that consumers now expect to watch videos as opposed to reading, may not be fully realized by many automotive marketers yet.

Digging further into why multimedia is a superior way to communicate with potential customers we can focus on the psychological reasons to explain much of what’s going on. 55% of communication is made of visual perception and body language, 38% is tone and inflection, and only 7% is verbal. This means that your typical web page ad or your typical wall poster that only displays static information with text and images fall within the 7% spectrum. Is this really any big surprise?

So far we have a made a strong case for video and we’ve touched upon two distinct opportunities, let us now call them: in-store video communication and at-home video communication.

In terms of at-home video communication strategies, we all know Youtube is the best known video site and many dealerships already have channels of content posted. But did you know it is the second most popular search engine? Did you know that Google actually owns Youtube? Every minute of the day, 24 hours of video content is uploaded to Youtube and it actually accounts for 99% of all of the videos viewed on Google website. The size of Youtube has increased substantially as back in 2007 it consumed as much bandwidth as the entire Internet.

For the car industry, car searches increased by 20% during the industry downturn in 2009. And while Youtube is the biggest online video site, there are a many more such as Vidler, Metacafe, Vemeo, Edmunds Car Space, Car Buyers Engine, AOL Video, and MSN Video.

Most automotive marketers agree that video Search Engine Optimization (VSEO) is the ultimate search engine strategy for an automotive dealership. Video SEO creates a much higher position on search engines because they are shown near the top of the list with thumbnail preview images. Videos have a higher click through rate (CTR) overall because consumers watch the videos more often since it requires less effort and typically can be perceived as a form of entertainment.

So now lets talk a little about in-store video communication. If we agree that newspapers and magazine ads are not as engaging as online video content, then we should be able to make the same argument for the superiority of digital signage over static signs, correct?

If the term Digital Signage is not something you are familiar with it may be worth your time to read our Digital Signage 101 article that explains the basics. In a nut shell a digital sign is exactly what it sounds like: a screen with an animated message. We are basically talking about putting a multimedia video on a TV in your dealership and communicating with your prospects and customers in the most engaging way possible.

The fact that your prospects and customers come in and out of your dealership everyday means that you are doing a good job and properly investing your marketing budget by engaging them outside of the dealership. So the next logical step is to provide that same high quality, rich multimedia strategy in your dealership. While the online video strategies are well known and somewhat straight forward, chances are getting digital signage into your store may seem more difficult.

The Automotive Broadcasting Network specializes in working with dealers to set up both digital signage and private television networks. We’ve spent years working with dealers to find solutions that help increase sales in all areas of the dealership. Our process is simple and cost effective and we have a proven track record of success. Contact one of our sales representatives today to learn about our in-store digital marketing services.

SMS marketing is very effective because they establish direct connections between businesses and people interested in their products. Automotive dealers can benefit from this form of marketing because it is a way to cut out the middle man and reach out directly to their customers.

Advertising can be expensive. Promoting a new vehicle through advertising in magazines and newspapers can cost thousands of dollars. Radio and television advertising can cost in the tens of thousands of dollars. The effectiveness of these types of advertising is hard to gauge. Short message service marketing cost pennies and automotive companies are certain it is reaching the intended audience.

Creating direct lines of communications between automotive companies and their potential customers serves the interests of both the company and the customer. On average, offers sent via SMS are read by the recipients within 5 minutes after they are sent. This allows the company to spur potential clients to take immediate action. This short response time enables automobile companies to track the effectiveness of the SMS appeal.

People increasingly get all their information via cell phone. Part of the beauty of SMS is it is delivered directly to the cell phone. That means it is reaching the potential client on the medium they use most often. Automotive companies can also tailor these short messages to the specific group of clients they are trying to reach. This type of focused marketing is very cost effective. It is also the wave of the future.

A growing number of businesses using SMS are now able to receive incoming texts from customers. For automotive companies this is a bonanza. They can hear directly from their customers and respond to their comments or concerns instantly. This level of responsiveness and two-way communication is invaluable.

Initially some people had reservations about SMS. They saw it as spam being sent to cell phones. Today cell phone users can choose to receive this direct form of advertising using an opt-in option. The customer can stop the flow of messages to their cell phone by typing in STOP. This gives them control of the amount and type of mobile marketing messages they receive.

The use of SMS is expanding daily. The marketing approaches they use are becoming more sophisticated. Automotive companies can now send photos and even video to some users. Spam and privacy concerns are being addressed by legislation and advances in technology. SMS marketing is proving to be one of the most efficient, cost-effective ways to reach customers. Automotive dealers now have an excellent way to directly connect to their customers.