Dealer TV Research

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Research

With our 75 years combined experience in retail automotive, we understand the value of an informed decision. Below you will find significant metrics regarding Dealer TV and in-store retail programming.



Recall of Dealer-Related Information

Dealer TV programming yields a significant recall increase of dealer-related information.

Dealer TV Marketing Research – Friedman-Swift Associates


Dwell Time

Consumer Dwell Times within a dealership are significantly longer than Dwell Times on the web.

Dealer TV Marketing Research – Friedman-Swift Associates



Likely to Buy a Product

Consumers who viewed in-store programming were 1.5 times more likely to buy a product.

Arbitron Retail Media


Sales Increases

Advance Auto Parts in-store network demonstrated sales increases from 18% from 62%.

Audits & Surveys Worldwide – AccentHealth Network



Made an Unplanned Purchase

About 30% of retail video viewers have made unplanned purchases as a result of watching an in-store network.

Arbitron Retail Media


Customer Viewership on Next Visit

95% of viewers stated they would watch the programming the next time they are in the store.

Arbitron Retail Media



Customer

90% of customers agree that an in-store TV network has a positive impact on their experience at the store.

Roper/NOP World, Pathmark & ShopRite


Perception of Time

In-store programming makes the perception of time go by more rapidly 96% of the time for customers.

Audits & Surveys Worldwide – AccentHealth Network


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