SMS Marketing

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Keep your customers on the path to purchase.

With over 300 million cell phone subscribers in the US – an effective mobile marketing strategy is an absolute must for any retailer. ABN offers a fully managed SMS program, allowing our customers to send and receive SMS communications effortlessly. Combining SMS with Dealer TV and Digital Signage is the perfect strategy for keeping your customers on the path to purchase.

Dealer TV Digital Signage


Popular strategies to build your SMS marketing database:

Text-2-Join

Provides your customers a trusted method to ‘opt-in’ and ‘opt-out’ of mobile marketing & alert programs from their phone. SMS marketing works because it’s fun, fast, and effective. The ability to reach your customers instantly – anytime, anywhere – with a 95% read-rate makes the mobile ‘opt-in’ the most precious element in your customer relationship management (CRM) database.

Text-4-Info

Not all short code programs require the end-user to ‘opt-in’. Text-4-Info keywords let your customers text to receive instant details, links to new and used car inventory web sites, or portable mobile coupons. They are also a great way to let your customers provide CSI feedback, receive service reminders, request a callback, or links to download apps and videos.

Text-2-Win

It is commonly known that running contests is the best tactic for building your database quickly. No matter how big or how small the prize, people love to enter to win! Texting makes it instant and fun – for the dealer and the customer.


Text-4-Rewards

Whether you are running a contest or not, consistent promotion of your MOBILE VIP CLUB will grow your database and yield rewards to you and your customers for years to come. The key concept is ‘exclusivity’.

Text-4-Alerts

Mobile alert programs make your communications efficient and effective while increasing attendance and participation for customers, employees, sales teams, stakeholders, and constituents.

Text-2-Vote

Polls are another great tactic. Asking your customers what they prefer can add valuable profiles to your customer database and help you target future campaigns more precisely. Combining a prize for customers that respond to polls is the perfect win-win!


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