Potential customers of your business spend more than five hours on their phones every day. The average person will access at least nine apps during the five-hour usage. These studies show that society has moved on from the old model of using newspapers, pamphlets, and TV ads for advertisement. One needs to find the perfect balance between all dealership digital signage channels to reach the audience effectively.
What determines the effectiveness of digital signage?
Visibility of the brand
Ninety-seven percent of prospective car buyers research the car online. They may begin their research months before they decide to visit the best dealership. A brand that lacks online presence is missing opportunities to connect with clients.
Social media is a rich source of successful conversions from clicks. Thirty-four percent of car buyers trust businesses that have an online platform. The theory behind this is that dealerships with social media pages do not have anything to hide from new clients. This case is because dissatisfied clients may sometimes air their complaints on a public platform to get faster responses or warn prospective customers.
Alignment of communication with clients
Customers have a preferred method of interacting with a dealership. These usually include the following:
- A live chat on the website
- Text messaging
- Phone call
- Social media
A range of communication options can be the most critical factor in creating trust with clients. Some people may prefer certain modes to others; hence, the best strategy is to eliminate disconnect with the consumer.
Digital signage that includes all channels of communication eases the research process by clients. You can verify the importance of including several communication platforms by studying a report on shopping tendencies, by Google Autobuyer.
The automotive industry did not always pay attention to the significance of fast response time. Customers reveal that the ability to contact a dealer at any time during business hours is an added advantage.
Nineteen percent of consumers expressed that they place a lot of emphasis on the response time, and will always gravitate to one with a quick customer service portal. A slow system deters them from approaching a seller that prioritizes the needs of the buyer.
Clients get happy when they realize that the dealership has a campaign with the focus to grow the relationship. Agencies with specific fields of service should provide adequate information on the business to keep the clients happy. Digital signage, like live streaming and car signage, can display plenty of information to clients.
Dealerships that lack vision will often grow into an alienated company. They will lose loyal clients and fail to attract new clients. Dealership digital signage should be as recent as possible to show the firm's commitment to the evolution of services and products. These inclusions are excellent motivation for clients that prefer digitized communication and marketing.
An advertising agency that does not know how to create high-quality graphics will not be taking advantage of its technological powers. Experts like ABN keep the brand image sharp by developing solutions that appeal to the changing needs of clients.