January 26, 2017
General Motors Grants Automotive Broadcasting Network Dealer Technology Assistance Program (DTAP) Certification for In-Store Digital Signage
Automotive Broadcasting Network (ABN), the only end-to-end digital signage broadcasting network designed to meet the needs of retail automotive dealers, is proud to announce its certification in the General Motors Dealer Technology Assistance Program (DTAP). The DTAP initiative was established by GM in 2012 to assist dealers in evaluating the merits of the multitude of technology systems presented to them. ABN completed a rigorous vetting process to achieve this designation. Dealers who select ABN as their digital signage partner will have access to ABN's full suite of advanced products and services including DealerTVTM, the ABN Live!TM mobile app, and the industry exclusive 99.9% uptime guarantee.
"We've been working with great GM dealers around the country for many years to design and implement the best digital signage strategy to meet their needs.
ABN delivers content, advertising, and programming that brings their facilities to life while enforcing their branding efforts throughout the dealership,” said Jerry Daniels, CEO, President and Founder, ABN. “We are excited that General Motors recognizes the value and stability of the ABN platform. We look forward to strengthening our partnership with GM and its dealers through the Dealer Technology Assistance and Essential Brand Elements (EBE) Programs, delivering the benefits of digital signage to dealerships of all sizes."
ABN offers packages to suit dealership needs on any scale. Using signage to communicate new offers, service marketing and personal messaging enables dealers to create a unique customer experience that improves engagement and loyalty. DealerTVTM, ABN’s customizable programming channel, creates an atmosphere conducive to sales by blocking competitor ads, negative news, and inappropriate daytime television.
ABN's offering got me really excited about the future of Paddock Chevrolet,” said Duane Paddock, President, and CEO of Paddock Chevrolet in upstate New York. “To deliver content that is either OEM, service, or Paddock Chevrolet related is huge from a value standpoint. Installing ABN was the easiest turnkey process I have gone through and it really changed the showroom and service write-up environment. Adding the digital element is really what sets the store apart.
Visit us at NADA, January 27-29, 2017 at Booth #4670.
Keywords: DTAP Certified, GM, ABN, General Motors, Digital Signage, General Motors, Cars, Automotive, Automotive Digital Marketing, Automotive Digital Signage, Duane Paddock
An Evening Of Recognition By Florida Companies To Watch
The Automotive Broadcasting Network’s (ABN) leadership team enjoyed an evening at the Hard Rock Live, Universal CityWalk in Orlando Thursday night attending a gala in recognition of being named a Florida Company to WatchSM through a program managed by economic development group GrowFL, in association with the Edward Lowe Foundation. ABN was among a select group of companies to receive this honor from a pool of more than 500 nominees.
GrowFL recognizes second-stage companies (those with six to 150 full-time employees and between $750,000 and $100 million in annual revenue) and weighed several factors including ABN’s management team, competitive market position and strong community involvement in selecting the company for this award.
"These stand-out companies are all led by entrepreneurs and have demonstrated their capacity and intent to grow.” said Dr. Tom O’Neal, executive director of the Florida Economic Gardening Institute and associate vice president for the University of Central Florida’s Office of Research and Commercialization. “They also all have critical intellectual property or a niche position that give them a competitive edge in their markets."
"We are proud of what we have accomplished,” says Jerry Daniels, ABN’s President and CEO. “And recognition by an organization like GrowFL for our position on the precipice of explosive growth and expansion is invigorating."
In 2007 ABN's founders had a vision of serving the automotive retail industry with dynamic digital signage and content that would enable dealers to market to their customers in a way that was previously unimaginable. Today, auto manufacturers across the United States and abroad have embraced this vision and are starting to require dealers to install digital signage elements, replacing traditional forms of in-store POS marketing. ABN predicts that within five years every dealership in the United States will be required to install digital signage in some form. ABN is uniquely positioned to deliver these elements with an unmatched knowledge of the automotive industry, proven technologies and processes, and the infrastructure to support thousands of unique channels.
Keywords: ABN, Automotive Broadcasting Network, Florida, Grow, GrowFL, Orlando, Automotive Digital Marketing, Digital Signage, Top 500
New Informational Signage Available for You
One of the greatest benefits of digital signage is flexibility to deliver real-time, relevant information in the right place at the right time. At ABN, we have been showcasing that flexibility for years with our menu boards. We’re now able to offer additional informational signage features in the form of service appointment boards and a "We Want Your Vehicle" listing. These new product offerings are part of our continuing commitment to add value to our service, specifically in relation to core principles such as modernizing your facility, improving the overall customer experience, and giving you increased functionality from your existing display network.
The service appointment board option is now available in both a manual entry and CDK integrated configuration. This feature can be included in any digital signage playlist in the dealership. Besides the benefits of acknowledging incoming customers, the add-in sets a reasonable expectation for those customers who show up without an appointment.
If a service advisor has something tangible to show that customer, then it is easier to explain a wait that is longer than they might expect. Having a customer in that situation also presents a great opportunity to educate the customer about the benefits of scheduling appointments online. Letting them know how to avoid unexpected wait times turns a potentially negative customer situation into a positive one.
Displaying integrated service appointments is simple. With the manual entry solution, appointments can quickly and easily be uploaded through your existing ABN User Portal. As an authorized partner with CDK Global we are able to automatically pull your customers' appointment information posting it live if CDK is your DMS provider. Integration of Reynolds & Reynolds, along with other DMS providers, are planned in the near future.
The "We Want Your Vehicle" listing is also a very exciting development. The feature is designed to query your CRM and find the vehicles that your customers are bringing in for service. It then automatically lists them specifically on the screen, enticing the customer to get their vehicle appraised. The “Wanted Vehicles” updates daily based on the vehicles that are scheduled to come in. This supports the dealership in two ways: First, well-maintained vehicles are desirable for inventory. If a customer does choose to sell their car, then you have a vehicle that requires less (if any) reconditioning and can quickly be turned around. Second, if they make the decision to take the appraised offer they will likely need a new vehicle providing an extremely warm lead for your sales team. This feature is currently integrated with CDK and, like the integrated appointment board, other DMS providers are coming soon.
For more information about these exciting new product offerings or to integrate these valuable tools into your existing ABN system, please contact us to schedule a presentation.
Keywords: ABN, ABN Dealer TV, ABN Live, Auto Service Digital Menu Board, CRM,Display, Informational Signage, Automotive Menu Board, Digital Signage, Advertising
CBT News Interview with ABN CEO Jerry Daniels
Jerry Daniels, the Founder and CEO of the Automotive Broadcasting Network, recently sat down with Car Biz Today, a news source for the retail automotive industry. The CBT News interview discussed the value of ABN's Dealer TV and Automotive Digital Signage services, detailing ABN's ability to drive showroom traffic and boost sales. Watch the full interview below or visit cbtnews.com. To learn more about a customized digital signage network and how to drive increased sales and dealership loyalty please call the Automotive Broadcasting Network at (866) 626-8223.