Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experience.
Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the Jacksonville Fast 50, a reflection of the company’s 65% growth in revenue and exponential increases in both employee count and customer base. The Fast 50 is awarded by The Jacksonville Business Journal and recognizes Northeast Florida’s fastest growing privately-owned companies.
Headquartered in Jacksonville, ABN provides custom marketing content for all dealership profit centers and curated, commercial-free broadcast content from CBS, Fox Sports, E! and others. The company’s Florida-based staff grew over 200% from 2015 to 2017 as revenues increased from $8 million to $13 million.
“We are grateful for the Fast 50 recognition and proud of our team for delivering a world-class digital technology and content solution that creates a unique and memorable in-dealership experience – one that aligns marketing messages, engages customers, and converts buyers into advocates,” said Automotive Broadcasting Network Founder and CEO Jerry Daniels.
The company’s growth reflects the explosion of the digital signage market, which is projected to reach $31.71 billion by 2025(1). ABN’s digital signage and content solution is proven to increase customer engagement, vehicle sales, and sales in the service lane. ABN particularly appeals to millennial customers who expect an experience-led environment in the auto showroom that complements today’s technology-driven buying process.
“Digital signage adoption in automotive retail will come in at approximately 20% by year-end 2018, which represents over a 100% increase from the prior year. We expect continued growth in the coming years as dealerships seek to create ‘micro-moments’ of influence with customers who are narrowing the number of showrooms they actually step into,” continued Daniels. “Progressive dealers and automakers are recognizing that the automotive showroom environment needs to align with today’s digital consumer by offering a modern showroom and service area experience — one that is engaging, informative and entertaining.”
In addition to ABN’s range of digital signage options for dealers, the company’s solution includes DealerTV, video walls, service menu boards, appointment boards, ABN Live!, which turns customers into brand advocates via social media, and ABN Inspire!, a complete reimagining of the sales leaderboard.
Source: Grand View Research