ABN was founded by automotive industry veteran Jerry Daniels in 2007, but ABN’s story begins nearly 25 years prior when Daniels was the 23-year-old general manager of the largest Pontiac dealership in the western United States.
While attending the annual Pontiac New Car Show in Las Vegas, Daniels was enthralled with the energy and emotion in the room as the lights were dimmed and Pontiac’s brand new “We Build Excitement” campaign was unveiled on a giant video screen over the main stage. Every dealer in attendance fell even more in love with their brand and couldn’t wait to get back to their dealerships and share their revived passion with their customers.
Jerry had an epiphany. If he could inject the same passion he was feeling into dealerships and build the same emotional attachment with the tire kickers coming through the door, there was basically no way they would leave without a brand-new automobile.
His career continued to rise through retail automotive, but he never forgot that moment at that new car show.
Finally, in 2007, technology caught up with Jerry’s vision. He left his position as an executive vice president at Asbury Automotive group and founded the Automotive Broadcasting Network. From the company’s humble roots in his garage, Daniels was steadfastly devoted to creating immersive customer experiences that invoke emotional attachment and build dealership and brand loyalty.
That devotion has never wavered. ABN has ridden Jerry’s passion and perseverance to become the largest and most experienced digital engagement platform provider exclusively focused on the complex needs of automotive retailers with nearly 2,000 installations to date and clients in all 50 states.
With an unparalleled client-centric approach, a comprehensive product suite and a development team committed to continuing uncovering and addressing the needs of the ever-changing retail automotive landscape, ABN has the solutions you need to create immersive in-dealership experiences that effectively engage today’s automotive customers.