General Motors Grants Automotive Broadcasting Network Dealer Technology Assistance Program (DTAP) Certification for In-Store Digital Signage
January 26, 2017
Automotive Broadcasting Network (ABN), the only end-to-end digital signage broadcasting network designed to meet the needs of retail automotive dealers, is proud to announce its certification in the General Motors Dealer Technology Assistance Program (DTAP). The DTAP initiative was established by GM in 2012 to assist dealers in evaluating the merits of the multitude of technology systems presented to them. ABN completed a rigorous vetting process to achieve this designation. Dealers who select ABN as their digital signage partner will have access to ABN's full suite of advanced products and services including DealerTVTM, the ABN Live!TM mobile app, and the industry exclusive 99.9% uptime guarantee.
"We've been working with great GM dealers around the country for many years to design and implement the best digital signage strategy to meet their needs.
ABN delivers content, advertising, and programming that brings their facilities to life while enforcing their branding efforts throughout the dealership,” said Jerry Daniels, CEO, President and Founder, ABN. “We are excited that General Motors recognizes the value and stability of the ABN platform. We look forward to strengthening our partnership with GM and its dealers through the Dealer Technology Assistance and Essential Brand Elements (EBE) Programs, delivering the benefits of digital signage to dealerships of all sizes."
ABN offers packages to suit dealership needs on any scale. Using signage to communicate new offers, service marketing and personal messaging enables dealers to create a unique customer experience that improves engagement and loyalty. DealerTVTM, ABN’s customizable programming channel, creates an atmosphere conducive to sales by blocking competitor ads, negative news, and inappropriate daytime television.
ABN's offering got me really excited about the future of Paddock Chevrolet,” said Duane Paddock, President, and CEO of Paddock Chevrolet in upstate New York. “To deliver content that is either OEM, service, or Paddock Chevrolet related is huge from a value standpoint. Installing ABN was the easiest turnkey process I have gone through and it really changed the showroom and service write-up environment. Adding the digital element is really what sets the store apart.
Visit us at NADA, January 27-29, 2017 at Booth #4670.