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Digital Engagement Platform

Today’s car-buyer visits just 1.4 dealerships on average prior to making a purchase. They’ve done over 9 hours of online research and are coming to you ready to buy. If they leave, they are likely buying at their next stop. You must engage this customer differently. 54% of surveyed car shoppers said they would buy from a dealership that offered their preferred experience even if it didn’t offer the best price. A well designed carefully strategized digital engagement platform enhances the customers’ experience by creating a seamless transition as they move down the new sales funnel from comfortable online research of your brand and dealership to actual in-store buyer.

ABN has solutions and content for all dealership profit centers to help you generate the most value from every customer interaction.

Showroom Digital Signage

  • Digital signage that maintains emotional engagement throughout the buying experience
  • Share your brand story including testimonials, community involvement and “why buy here”
  • Upsell accessory content as customers visualize making their vehicle their own
  • Auto dealership signage also available in a vertical orientation

Video Walls

  • Create a powerful customer experience and magnify your messaging
  • Maximize reach and marketing potential of open space in your facility’s design
  • Proprietary TV Everywhere feature allows you to display live events like the local team’s big game*
  • Available in up to a 16-screen, and LED configurations for maximum impact

* ABN cannot control commercial content when the Live TV feature is active.

F&I Digital Signage

  • Take advantage of dwell time to educate and inform
  • Generate just-in-time upsell opportunities
  • Demonstrate the value of customers protecting their investment
  • Educate on dealership service available to the customer post-sale

Service Menu Boards

  • Immediately generate trust with transparent, upfront pricing
  • Regular transitions to full-screen digital signage create cross-sell and upsell opportunities
  • DMS integration with select providers available
  • Available in vertical orientation

DealerTV

  • Eliminate competitor ads from your lounges and entertain your guests with family appropriate content
  • Anticipated commercial breaks present personalized dealership advertising, tech tips, etc.
  • Animated side banners promote all your dealerships’ profit centers
  • Switch to live TV in the video zone without losing marketing functionality*

* ABN cannot control commercial content when the Live TV feature is active.

Parts & Accessories Digital Signage

  • Effectively market accessories to the do-it-yourselfers who love their vehicles most
  • Share your latest specials at the point of sale for maximum effectiveness
  • Cross-promote other dealership services and retain customers

Sales Appointment Boards

  • Get the customer experience off on the right foot and differentiate your dealership
  • Immediately welcome your customers and build goodwill
  • DMS integrated with select providers
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