Today’s car-buyer visits just 1.4 dealerships on average prior to making a purchase. They’ve done over 9 hours of online research and are coming to you ready to buy. If they leave, they are likely buying at their next stop. You must engage this customer differently. 54% of surveyed car shoppers said they would buy from a dealership that offered their preferred experience even if it didn’t offer the best price. A well designed carefully strategized digital engagement platform enhances the customers’ experience by creating a seamless transition as they move down the new sales funnel from comfortable online research of your brand and dealership to actual in-store buyer.
ABN has solutions and content for all dealership profit centers to help you generate the most value from every customer interaction.